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MVM Heart, Vein and Vascular CentersIt is a cardiology and vascular practice in South Florida.
mvmcardio.comThis was the brief.
The client is a two-location heart, vein and vascular practice with five pages of website and a great deal more than five pages of medicine. Patients arrive searching a condition, not a practice name, and referring physicians arrive wanting to know what is treated and how fast someone is seen. Neither had anywhere to land.
This is what we built.
It was a full rebuild, from five pages to twenty-nine. It has service lines for vein and vascular, cardiology, limb preservation and diagnostics, and a condition library covering peripheral artery disease, critical limb ischemia, carotid disease, aortic aneurysm, varicose veins, deep vein thrombosis, vascular ulcers, coronary artery disease, heart failure, hypertension and atrial fibrillation. It has clinician pages, two location pages, an insurance page listing what is accepted, downloadable forms, a route built for referring physicians, and a full Spanish site rather than a translate button, which is a build decision as much as an editorial one: two language trees, declared to the search engines as variants of each other.
This is who wrote it.
The copy is the division’s marketing company’s, written for patients rather than for other clinicians. We built, structured and instrumented the site around it. We are telling you which half was ours because a firm that claims both usually did neither well.
This is where patient data stays.
It stays in the practice’s own chart. The portal and scheduling are the chart’s, linked rather than rebuilt, which is the same answer we give every practice that asks us for a portal of their own.
It is found by people and by machines.
Each condition answers its question in the first screen, in the words a patient would type, which is also what an AI assistant needs in order to quote the practice correctly rather than paraphrase a competitor. The organization, the clinicians, the locations and the services are described in machine-readable form. English and Spanish are declared as language variants so they rank together instead of competing, the site is verified with the search engines and its sitemap submitted, and indexing and query performance are watched after launch rather than only at it.
It was measured, then advertised.
Conversion tracking was wired in at build time, in the practice’s own accounts, so an appointment request is a number rather than a guess, and campaign spend can be judged on booked consultations instead of clicks.
It is automated into the practice.
Inquiries, forms and physician referrals do not sit in an inbox. They are routed to the right location, acknowledged, assigned and tracked in the systems the team already works in, so the front desk works one queue rather than checking several.
What was the scope?
It went from 5 pages to 29.
Where are the locations?
They are in Miami (Kendall) and Homestead.
What languages does it have?
It has English and Spanish.
What is the platform?
It is WordPress with a custom theme.